Sanyo

FORMAT

Mobile outdoor advertising

TIMEFRAME

2008 - 2009

OBJECTIVES

Consumer information on conserving energy

PERFORMANCE

Three LitoMobile Style toured Berlin, Hamburg, Munich, Düsseldorf and Frankfurt. The mobile advertising board communicated the "enloop" product and the advantages of rechargeable batteries compared with alkaline. The rear-illuminated LitoMobil convoy was effective at night and generated 3.44 million eye-contacts.