ABN Amro

FORMAT

Guerilla / mobile outdoor advertising

TIMEFRAME

2008

OBJECTIVES

To achieve high numbers of eye-contacts and high awareness levels. Eye-catching, outdoor event

PERFORMANCE

pi-five Dialogfeld GmbH supported the official trade fair presence of ABN AMRO with three LitoBikes Style. Riders began the event at 9.00am everyday at the trade fair entrance. The mobility and flexibility of the three LitoBikes Style enabled optimal contact to the target group directly at the point of interest. Because no official authorization of the event was available, it was agreed with the customer to perform the event as a guerrilla action. Fortunately, this was tolerated by the authorities, with the event then experiencing no particular problems