Danone GmbH

FORMAT

Guerilla marketing

TIMEFRAME

2009

OBJECTIVES

To create a 360 degrees event to highlight that the gut contains 70% of a body's immune defences

PERFORMANCE

An interactive campaign was created. Greeting cards could be sent from www.bussiaufsbauchi.at ("belly greetings"). Actimel drinks were distributed at frequented locations. This was accompanied by a media campaign