FORMAT
Roadshow
TIMEFRAME
December/Jannuary 2011/12
OBJECTIVES
Representing Samsung Electronics as "presenting Partner" of the 1st Youth Olympic Games. Escorting the Olympic Flame to Innsbruck and announcing the Youth Olympic Games in Austria.
PERFORMANCE
With a length of 16meters, a weight of 20tonnes, ecquipped with 25qm LED-walls, a showtruck designed by pi-five DialogFeld covered a distance over 3.500 kilometers for promoting the 1st Youth Olympic Games with several aktivities until the Olympic flame was lighted the third time in Innsbruck after 1964 and 1976.
