Samsung Electronics Austria-CE
FORMAT
Merchandising CE
TIMEFRAME
Continuously
OBJECTIVES
To optimize brand placements at outlets
British American Tobacco
FORMAT
Merchandising
TIMEFRAME
2008
OBJECTIVES
Support and visits of approx. 2.300 tobacconists in rural areas of Austria.
Samsung Electronics Austria-CE
FORMAT
Merchandising
TIMEFRAME
since 2007
OBJECTIVES
To increase quality of sales advise
Samsung Electronics Austria
FORMAT
Product training for CE trade
TIMEFRAME
2006 – 2008
OBJECTIVES
To communicate current product information and sales argumentation. To increase quality of sales advice. To increase unit sales
British American Tobacco
FORMAT
POS Support
TIMEFRAME
Since 2005 for the complete HORECA range
OBJECTIVES
The placement of advertising material, contract negotiations, maximize sell-out, increase of product awareness